Further Reading Akerlof, George (1970). The Market for "Lemons": Quality Uncertainty and the Market Mechanism . The Quarterly Journal of Economics, Vol. 84, No. 3, pp. 488-500. Oxford University Press. http://www.jstor.org/stable/1879431 Bergh, D. D., Ketchen Jr, D. J., Orlandi, I., Heugens, P. P., & Boyd, B. K. (2019). Information asymmetry in management research: Past accomplishments and future opportunities.  Journal of management ,  45 (1), 122-158. https://journals.sagepub.com/doi/full/10.1177/0149206318798026